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2012 Strategic Planning Session

Long Range Strategic Plan for the Jamestown Regional Airport (2012 - 2016)
February 4th, 2012
Strategic Plan 2012-2016
Vision Statement:
Become the Airport of Choice providing World Class, Safe and Secure, Aviation Facilities and Services.
Mission Statement:
Provide safe and secure facilities and services to meet or exceed the expectations of the traveling public and aviation related businesses while assisting with economic and educational development opportunities.
Selected Strategies for 2012-2016
•General Aviation Project
-Team- Keith Veil, Jeff Wilhelm, Matt Leitner, Steve Vivian, Dennis Nelson
•Update Airport Master Plan
-Team: Matt Leitner, Jim Boyd, (Steve Aldinger-Advisory)
•Ag Spraying Project
-Team: Wayne Mathson, Matt Leitner, Keith Veil (Steve Aldinger-Advisory)
•Commercial Air Service Project
-Carrier Related
-Jetway Boarding Ramp
-Team: Jack Clay, Jim Boyd, Katie Andersen, Matt Leitner
Strengths (Internal)
•Airport Manager is aggressive, high energy, motivational, and good communicator
•Excellent Runways with all-weather approaches
•Airside Facilities well-maintained and expandable
•Strong Relationship with Local, State, and Federal Agencies
•New Passenger Terminal Facility
•New ARFF building/capability
•Dramatic Passenger boarding growth over last four years
•New Great Lakes Aviation have 3 departures and 3 arrivals (both non-stop) per day, tied to Delta.com
•Great Geographic Location
•Strong Professional Engineering Support Services
•Fire Fighting Training Pad
•Healthy Infrastructure with room for Aeronautical Industry growth
•Free Parking for both Aircraft and Automobiles
•Available Ramp Space
•Experienced, Reliable Employees,
•Strong Airline connectivity to Global Markets using MSP gateway
•Good Understanding of Federal Regulations & Requirements
•Financially Stable/Sound regionally supported budget
•Aggressive Pursuit of External Funds/Grants
•Easy and Convenient Accessibility by Customers
•Good partnership with airlines & airport businesses
•Pilot Ground School
•EAS status
•Good Rental Car
Weaknesses (Internal)
•Only one viable bidder for Essential Air Service DOT Contract (Great Lakes)
•Down-graded serving aircraft size from 50/34 seats to 19 seats (Beech 1900)
•No restroom or flight attendant in the Great Lakes Beech 1900
•Only partial code share with Delta
•No By-Laws for FAA grant assurance compliance
•Single airline for Commercial Air Service
•Lack Modern Jetway Boarding Ramp
•Limited Training Resources
•No hotels/restaurants in vicinity of airport
•Shortage of hangar space for aircraft owners
•No recent business tenant growth
•No Spray Plane fill area
•Existing hangar situation not managed properly
•Lack of redundant equipment
•Limited storm sewer capacity
•Ground transportation (other than personal vehicles) to/from airport could be improved
•Runway width is 100 feet wide which limits aircraft size accommodations
•Lack of charter air service (medical, business, leisure)
Opportunities (External)
•Growing Industries within Community
•Regional Market Growth
•Increased Number of Local Retirees (More Leisure Travel)
•Increased Tourism for JMS Community
•ND lowest state unemployment rate
•JMS very low unemployment rate
•Cargo Distribution Centers (Fedex/UPS, etc)
•Increased Charter Flights Traffic
•Add more Airport Industrial Park Tenants
•Form Alliance with UND Aerospace to Utilize JMS Airport Services
•Potential & new industrial business (expansion) arriving in community (GRE Combined Heat and Power, Ethanol Refinery, Controlled Environment Agriculture business, New Regional Medical Center, Pharmaceutical support, Ag Grain/fertilizer Plant, Food Park growth, Growth in the I-94 Business Park, Infinity building center etc)
•General Aviation growth necessitates more airport focus
•Explore small aircraft charter business (business, pleasure, medical)
Threats (External)
•New Airline Service may not compare favorably with past Delta Service
•Dependent on EAS Funding which is under extreme scrutiny by Congress
•Potential Loss of Political Clout (New Senator and New Congressman in 2012)
•Only One Airline Serving (No Competition)
•Mobile JMS Shoppers
•Competition has larger pure jet aircraft compared to JMS turbo prop small a/c
•Potential Airport Business Failures
•Potential Great Lakes financial issues
•Extreme Weather
•Bitter Cold/Wind Chill
•If Measure 2 passes, eliminating property taxes in ND. It will effect our funding from the city/county. (See slides)
•No commercial travel directly to the west
•Competition with Fargo/Bismarck could negatively impact our market share